Art of delivery

1. Creative use of traditional advertising formats

Suitable category for: any media type, on-line, campaign, creative media planning etc.

Examples of famous campaigns you may know and fit into this category:

Assessment criteria:

2. Creating the media

Current advertising can turn just about any element of our living space into an advertising medium.

Suitable category for: outdoor, innovation, events, campaign, point of sale, direct mail etc.

Examples of famous campaigns you may know and fit into this category:

Assessment criteria:

3. Media engagement

Some campaigns count with the active involvement of the media. Whether it is a spontaneous activity of the media or a media partnership, the authority of an independent third party – editorial support – strengthens the effect of the communication.

Suitable category for: campaign, PR, sponsorship and partnership, buzz, event, online, guerilla etc.

Examples of famous campaigns you may know and fit into this category:

Assessment criteria:

4. Creative use of technologies

Suitable category for: applications, games, light/sound innovations used in communication, special vehicles, simulators, point of sale etc.

Examples of famous campaigns you may know and fit into this category:

Assessment criteria:

5. Brilliant Execution

Suitable category for: video and film, print, 3D, event. The focus here is on the work of the camera, visual effects, the choreography, the choice of actors and their performance, the script and the score, he design and decoration, the challenging organization etc.

Examples of famous campaigns you may know and fit into this category:

Assessment criteria:

partners

PIAF 2018 is held under the auspices of Prague's mayor - Adriana Krnáčová.