Creative idea

6. Storytelling

Suitable category for: any media type, campaign, PR, event.

Examples of famous campaigns you may know and fit into this category:

Assessment criteria:

7. Flash impact

Suitable category for: any media type that manages to instantly attract people’s attention and clearly convey the message. Typical for outdoor, online, in-store, etc.

Examples of famous campaigns you may know and fit into this category:

Assessment criteria:

8. The Principle of Game

Suitable category for: any media type. Not only on-line games, but also any process when the rules and mental activity of the target group enter the game.

Examples of famous campaigns you may know and fit into this category:

Assessment criteria:

9. Audience engagement

Suitable category for: PR, campaigns, events, on-line, social network interactive campaigns, guerrilla, buzz, etc.

Examples of famous campaigns you may know and fit into this category:

Assessment criteria:

partners

PIAF 2018 is held under the auspices of Prague's mayor - Adriana Krnáčová.