PIAF Special award

13. Best Beer Ad

The Czech Republic is a superpower when it comes to beer. Which is why we want PIAF to be the place where creative beer advertising is presented.

Creative beer advertising regardless of the media.

Examples of famous campaigns you may know and fit into this category:

14. State and public institutions

The State and its institutions have strong communication needs. The campaigns commissioned by the state have to compete for the citizens’ attention at the same level as any other company, regardless of the fact, that the objectives of state campaigns are different from those of the business field. The smaller the budget for the execution, the more value is given to the idea.

Examples of famous campaigns you may know and fit into this category:

partners

PIAF 2018 is held under the auspices of Prague's mayor - Adriana Krnáčová.