Fadi YAISH Regional Executive Creative Director, Impact BBDO Dubai
(United Arab Emirates)

Described by Dubai’s Media Week as “The Dark Horse” in the region, Fadi made his agency and the region famous and took a place between the World’s Top 10 in Advertising today.

He was the first creative director from his region to be ranked in The World’s Top 10, and finding himself at #4 ECD Worldwide in 2016. Fadi strayed to the world of Design, Digital and Advertising two decades ago working for small independent agencies to large leading networks.

He joined Impact BBDO in late 2013. Under his creative direction and leadership, Impact BBDO Dubai delivered most innovative crosschannels body of work that has been recognized nationally and globally. Within his first year, he led his agency to be ranked #6 Worldwide and #1 Agency and Network in MENA for the first time. In 2016 Impact BBDO and for the first time won Dubai Lynx Agency of the Year winning over.

Fadi is one of the world’s most awarded creative leaders in advertising. His work has been recognized with over 400 industry honors at award shows such as D&AD, Cannes Lions, One Show, Clio, LIA, NYF, Dubai Lynx and many others.

He has been on jury at the most recognized awards shows including D&AD, One Show, LIA, Clio, NYF, Spikes, Loeries as well as chaired juries at Cresta, PIAF. With a career that has seen many firsts for his Clients and Agencies, he continues to adamantly raise the benchmark for innovation and creativity year after year.


PIAF 2017 is held under the auspices of Prague's mayor Adriana Krnáčová.