Jakub Hodboď Strategy Director, Ogilvy & Social.Lab
Jakub has been leading strategy at Ogilvy & Social.Lab for the past three years, combining the best of Ogilvy's global creative power with Social.Lab's state of art approach to content amplification. Working for global clients such as Nespresso, Philips and Coca-Cola his focus is on integrated dynamic strategies that overcome the gap between creativity and media.
As an avid mountain runner, Jakub has enjoyed the peaks of advertising life from the moment he joined Ogilvy in Prague in 2011: from helping the Czech team to win their first-ever Cannes Lions (and some PIAF awards on top), scoring multiple EFFIEs for Air Bank, rebuilding the image of Belgium after the terrorist attacks, and even getting the world talking about a century old battlefields in Flanders.
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PIAF 2018 is held under the auspices of Prague's mayor - Adriana Krnáčová.