Nobody can examine and verify everything. That’s why people voluntarily leave part of their decisions to those they trust.
Authorities, celebrities, authentically likeable individuals. PIAF will give you a chance to see how you can create heroes and icons, and
use them properly in your favor. How not to make a mistake and not to build these creations against you. We are all under the influence.
- jai kotecha Head of digital, social and content, Ogilvy Londýn Who is your influencer? Every moment it is someone else.
- TONY HARDCASTLE CREATIVE DIRECTOR, MULLEN LOWE, LONDÝn Celebrities? Not always a good idea.
- Ricardo Distefano MANAGING CREATIVE DIRECTOR, HEIMAT, BERLIN Hornbach and its iconic heroes.
- BRIAN COX The famous American traveler and influencer about his work (not only) with Instagram.
- daniel strejc Lavi - sad hero from the show Vysehrad and its marketing potential.
- Jirka Král, Petr Král The “Krals” of Youtube