HEROES, ICONS,
INFLUENCERS, OPINION LEADERS
and Sports marketing

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May 23rd-24th 2017

Nobody can examine and verify everything. That’s why people voluntarily leave part of their decisions to those they trust.
Authorities, celebrities, authentically likeable individuals. PIAF will give you a chance to see how you can create heroes and icons, and
use them properly in your favor. How not to make a mistake and not to build these creations against you. We are all under the influence.

  • jai kotecha Head of digital, social and content, Ogilvy Londýn Who is your influencer? Every moment it is someone else.
  • TONY HARDCASTLE CREATIVE DIRECTOR, MULLEN LOWE, LONDÝn Celebrities? Not always a good idea.
  • Ricardo Distefano MANAGING CREATIVE DIRECTOR, HEIMAT, BERLIN Hornbach and its iconic heroes.
  • BRIAN COX The famous American traveler and influencer about his work (not only) with Instagram.
  • daniel strejc Lavi - sad hero from the show Vysehrad and its marketing potential.
  • Jirka Král, Petr Král The “Krals” of Youtube

Check out the full program here.

How to get to us?
Ondřej Obluk Group Managing Director, Ogilvy & Mather Prague I see PIAF as one of few opportunities where Czech and world advertising can meet. Professionals from both advertising agencies and marketing teams shouldn’t miss this conference.
Milan Hejl Managing Partner, AMI Communications Thanks to PIAF, Czech conferences are now different. Great guests and interesting arrangements have set a new standard that others must catch up with.
Vladimir Rejlek Director, Client Services, Wunderman Production EMEA I have been following PIAF since the beginning. One of the things I really appreciate is the unrivaled concentration of international know - how. The conference program respects the fact that digital communication is now a necessary part of every concept. The festival appeals to both clients and agencies. It is one of the few occasions where both these groups can meaningfully meet and inspire each other.
Martin Klčo Managing Director, Leo Burnett Advertising PIAF has become the key creativity-focused festival of the year for us. Fresh themes, great atmosphere, good "local meets global" perspective on creative entries, audience challenging worldwide speakers - always a great inspiration! In today's hasty advertising life, it's a good sign when both accounts and creatives ask you in advance if they can take part at the conference modules. Value added, zero time wasted.

partners

PIAF 2017 is held under the auspices of Prague's mayor Adriana Krnáčová.