speaker

Ben Leyland Managing Director, Eallin London
(Great Britain)

Ben Leyland started in Advertising almost 20 years ago as an animator and compositor at Prime Focus in London, working on many of the iconic Music videos and TV commercials of the time, such as Slow (Kylie Minogue), Rubber Johnny (Aphex Twin), Fighter (Christina Aguilera) and Take your Mama Home (Scissor Sisters).

Among his most notorious commercials are Nike Free, Gucci Flora, Strictly Trailer pro BBC, Coming Home pro Sky TV or Film pro firmu Orange. He has been running boutique animation and digital production companies ever since, before partnering up with Eallin and opening the London office in 2016.

TOPIC: Seminar - Modern advertising is in flux

The market and delivery platforms that are available have fragmented beyond recognition, with the explosion of social media driven content, games, VR, to name but a few. This surge of content production and consumption means that differentiating your message and brand is becoming more and more difficult in the market place. How can a brand’s voice be heard above the noise? We wish to take you back to an old friend - animation - and explain why this collection of techniques has a new found resonance in the modern advertising world. Ben Leyland will take you through the various animation techniques available, giving you the tools to make the right choice of style to reach your campaign objectives on budget and on time. He’ll also try to help you create

Ben Leyland will take you through the various animation techniques available, giving you the tools to make the right choice of style to reach your campaign objectives on budget and on time. He’ll also try to help you create animated campaign that is timeless and recognizable and hopefully go some way to making your clients love you and animation again!

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