E. Leriche, F. Martini Advertising and CRM Manager, Creative Director

Elisabeth Leriche, Advertising and CRM Manager, Renault

Elisabeth is an award-winning communication specialist with proven experience in luxury & automotive industries. She started her career in Paris in the world of luxury, working for the brands Cartier, L’Oréal and Guerlain. She then moved to Rome where, after a quick spell in Publicis Italia, she entered the company Renault Italia, first taking care of Corporate Communication & Event, and since 2008 she is Advertising, Digital & CRM Manager. She is Responsible for planning, development and implementation of the totality of marketing communication strategies and public relations activities for Renault & Dacia in Italy. Her strong strategic vision and capability to lead a comprehensive range of communication tools to create, implement and leverage powerful integrated communication campaigns has resulted in many awards. Just in 2016 she has won 15 of them, among others a Gold at PIAF and a Bronze at Cannes Lions for the DACIA Family Project, a Bronze at ADCI for the Renault Scenic Nyngio, and again a Bronze at Canne Lions for the Renault Business Booster.


Francesco Martini, Creative Director, Publicis

Thinking and writing, these are the two reasons why Francesco martini still loves doing his job. He began as a copy in Leo Burnett in 2003, moved for a short spell to Leagas Delaney Italia, tried his hand at teaching at the IED Istituto Europeo di Design, before entering Publicis Italy, where he is currently the Creative Director. In the meanwhile, he won some awards here and there: Cannes, Clio, D&AD, Eurobest, Piaf.

TOPIC: David beats Goliath - Why even icons would like to be underdogs

In the last four years, Dacia sponsorship of Udinese Football Club has become a serial award-winning case history. How? Not using football players as testimonials. Because losers are the new winners.