Grant McKenzie Marketing & Innovation Director, Plzensky Prazdroj & Pivovary Topvar
(Czech Republic)

Grant has worked in Marketing on the client side for 20 years, the first 8 in the confectionery industry for MARS and last 12 in the beer industry for SABMiller. 10 years as a country Marketing Director in Spain, Romania, Slovakia and Czech Republic means he has worked with many famous local brands and developed a few new ones. Currently Marketing, Innovation & Strategy Director for Plzensky Prazdroj CZ&SK he is preoccupied with producing stronger and bolder consumer marketing programmes that build business value.

TOPIC: Sport and Beer – what could possibly go wrong?

How Prazdroj has learned (sometimes the hard way) to leverage sports to build relevant brand difference.