Grant McKenzie Marketing & Innovation Director, Plzensky Prazdroj & Pivovary Topvar
(Czech Republic)

Grant has worked in Marketing on the client side for 20 years, the first 8 in the confectionery industry for MARS and last 12 in the beer industry for SABMiller. 10 years as a country Marketing Director in Spain, Romania, Slovakia and Czech Republic means he has worked with many famous local brands and developed a few new ones. Currently Marketing, Innovation & Strategy Director for Plzensky Prazdroj CZ&SK he is preoccupied with producing stronger and bolder consumer marketing programmes that build business value.

TOPIC: Sport and Beer – what could possibly go wrong?

How Prazdroj has learned (sometimes the hard way) to leverage sports to build relevant brand difference.


PIAF 2017 is held under the auspices of Prague's mayor Adriana Krnáčová.

Conference SPORT 2017 is held under the auspices of Chairman of the Czech Olympic Committee - Jiří Kejval.