J. Šlégr, L. Jelínek Graphic Designer, Creative Director, Dynamo design
(Czech Republic)

Jan Šlégr, graphic Designer at Dynamo design

He holds a Bachelor's degree in Applied Informatics with a specialty in graphic design from the Faculty of Informatics at the Masaryk University in Brno.

During his master studies in Graphic Design at the Tomas Bata University in Zlin he completed a three-month internship at the Faculty of Art and Design at the British Nottingham Trent University.

He is currently doing his doctorate at the UTB in Zlin, where he teaches about digital publishing within the Graphic Design studio.

He mainly specializes in corporate identity design, web design, editing press materials and photos.


Libor Jelínek, Creative Director, Founder at Dynamo design

Libor graduated from the Studio of Graphic Design and Visual Communication at the Academy of Arts, Architecture and Design in Prague, under the direction of prof. Rostislav Vanek.

He had already been focusing on graphic design since his studies in Brno, where he attended the studio of promotional graphics. After his graduation, he worked two years in an advertising agency as graphic designer. He then freelanced during his higher studies, collaborating with various agencies and studios, he also worked directly for clients.

In the years 2006-2008 he worked as Art Director at Ogilvy CID, the first agency in the Czech Republic specializing in corporate design and design management.

He specializes in branding and corporate identity design, exhibition design, graphic design of publications and magazines, infodesign and corporate presentations.

His work is regularly presented in professional publications about graphic design, he has taken part in several exhibitions, he holds lectures and participates to professional juries. In the years 2011 to 2013, his works were nominated for the Czech Grand Design Award.

TOPIC: Workshop - The way to an attractive and functional visual identity

The art of creating a unique brand and visual style is true science. The fact that everybody knows the five Olympic rings and that the value of this brand amounts to hundreds of millions of dollars is no coincidence. The visual style of National and World championships, sports clubs or unions is a highly professional job. With each new view, the value of the brand increases. At least as long as it is created properly.

What is the value of your brand? Does it say what you need about you? Does it speak clearly to your fans and partners? Is it time to change it, innovate it or keep it as it is? A leading company specializing in corporate style will give you the answer. Dynamo created the visual style of for instance the Czech floorball association, as well as for Air Bank.

If you bring your logo or graphic manual to the workshop, you can learn even more.