Karl Lusbec Senior Key Account Manager, Football at teamup consulting ltd
Multilingual football marketing professional with more than 14 years experience in product marketing, licensing and key account management. Curious, resilient and flexible, Karl managed to combine his two passions - football and marketing - into a unique and rewarding career.
Key experience in football licensing and brand marketing on both the client and agency side. At Adidas, Karl had the privilege to work with global clubs such as AC Milan, Liverpool and gained a strong understanding of working with a club on the brand side. Within the agency side, he built high performance football brands in key markets and helped them maximize revenue and brand equity.
TOPIC: Adidas & Nike: a unique football game
How did the Adidas strong leadership in football look like before Nike challenged it? Now new brands such as Under Armour, New Balance are coming into the mix. So what is the future? Can new UAE, Chinese, Indian sports brand challenge the top dogs?
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