(Czech Republic)

TOPIC: Shots in the dark - We see advertising everywhere

Professional deformation, paranoia: if you’re working in advertising, you’re probably looking for advertising messages in everything you see. Surely you are not so naive (as are ordinary consumers) to let yourself be manipulated. What about trying it the other way round? Have a look at how students attempted to transform a hailstorm or the birth of a rhino into an advertising spot.


PIAF 2017 is held under the auspices of Prague's mayor Adriana Krnáčová.

Conference SPORT 2017 is held under the auspices of Chairman of the Czech Olympic Committee - Jiří Kejval.