Ondřej Gottwald IMCC EACA Chair, CEO Garp Integrated
(Czech Republic)

Ondrej has been working in advertising for over 20 years. During this period, he has held creative, strategic and managerial positions, initially in international agencies (TBWA, Wunderman) and in the last 15 years running his own agency Garp Integrated, specialized in Brand Activation, Content and Marketing Automation. During this time, he has worked and still works for international clients such as Unilever, Mondelēz, Molson-Coors, O2, Toyota, Savencia, DHL, Vodafone, Emco, 3M and more.... Ondrej appreciates that apart from sales results his work also brings a positive social impact through advertising campaigns.

Ondrej also represents the Czech Republic in the Integrated Marketing Communications Council (IMCC) of the European Association of Communications Agencies (EACA), in the last four years he has been a board member at EACA and Chairman of the board at IMCC. He also gets his inspiration from his participation to the jury at international competitions and is currently the Director of the competition IMC Czech Awards (formerly the Czech Direkt & Promo), it has been these past 15 years the only local competition with a direct link to the IMC European Awards.

TOPIC: Workshop - Why sponsorship doesn’t work without activation

In this workshop you will learn how to lead the process of ordering, creating and assessing a Brand Activation concept in the field of (not only) sports marketing. How do you offer your audience, your customers, a real experience instead of just hundreds of logos everywhere. How do you recognize the Digital Bodylanguage of consumers, create expectations, an event they will never forget, and even take advantage of its afterglow effect. Individually, personally and for the benefit of your brand.