P. Lešek, J. Weisshäutel Managing Director Raul, Sales and Marketing Director Swix
(Czech Republic)

Petr Lešek, Managing Director, agency Raul

From 2005 to 2012, Petr Lesek held various positions within the Ogilvy&Mather group, his last one being Account Director at Mather Activation. He stood behind successful activations in the field of hockey (O2 Místo na střídačce, Česká pojišťovna Charta fairplay, Jde se na hokej), he also contributed to CSR projects (CEZ Orange pentathlon) and Shopper Marketing (Ceska Sporitelna Otvirame trezory).

He then moved to Melbourne, Australia, where he worked for the agency PRISM on projects in the field of sports marketing. He wrote about his work and life in Australia in the magazine MarketingSalesMedia.

Since his return to the Czech Republic in 2014 he has been acting as Managing Director for the agency Raul, which is among others the marketing partner for the cross-country skiing race Jizerska 50, the rowing race Primátorky and it holds its own running series Běhej lesy.


Jan Weisshäutel, Sales and Marketing Director, Swix

After graduating from the University of Economics in Prague, he joined in 2011 the company Sprint spol. s.r.o. (exclusive distributor of sports brands Swix, Madshus, On, Alpina and others) as Brand Manager for the brands Swix, Madshus and Rottefella. Since 2013 he is Business and Marketing Manager for the company Sprint spol. s.r.o. In 2015 he received the Best Global Distributor award from the group Swixsport A.S.

He is a member of the implementation team of the Czech representation in Snowboard Cross and he participated as serviceman in the Olympic gold medal won by snowboarder Eva Samková in Sochi and several medals at the World Cup in Snowboard Cross.

TOPIC: Activating Partnerships - SWIX on the Jizerska 50 race

Sponsorship is not just a logo on the track and on a jersey. For an investment to actually bring benefit you need to add creativity and activate fans. A case study on the most important Czech race in cross-country skiing will tell you how to get the most from sponsorship, for your brand as well as for participants in a sporting event.