Philip Mitchelson Marketing Director, BigBalls Media
Phil is the marketing Director at BigBalls media; a Cannes Lion and Bafta award winning content and media business in London.
Created, owned and operated by Bigballs Media, The Copa Network reaches and engages millions of fans worldwide via a collection of the most influential brands in global football fan culture. The network connects with young, creative football fans through brilliant storytelling and film-making around the game they love. Its brands include Copa90 (the home of global football fan culture), KICKTV (the premier digital soccer brand at the heart of North American soccer), and the Copa Collective (a curated community of the most influential football bloggers, artists, and fanzines worldwide).
It's this unrivaled experience that allows BigBalls to form long-term partnerships with brands who are serious about building and engaging communities with premium video content. Current Copa90 partners include Adidas, Coke, Pepsi, Hyundai, Nissan, and Manchester City.
A former media brand marketer turned storyteller. Phil has over 10 years experience in both News and consumer media brand marketing, from FHM to News Corp
He loves nothing more then telling epic stories and building engaged communities, wherever they consume and expect great content. Simple really.
TOPIC: COPA 90 - Football as the Gamechanger
iSport, in other words sports online, has given to sports a new virtual dimension. We could look at it as a threat to actual sports. Or we can see it as a new platform where sports, clubs and sports events can expand. Online sports as an opportunity to reach new fans or to offer partners alternative connections with their trademark is the subject of this presentation. One of the most successful online sports platform Copa90 offers many forms of interconnection with football clubs and their sponsors.
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