Ricardo Distefano Managing Creative Director, Heimat, Berlin
Ricardo is the most German Brazilian ever. Punctual, straight to the point with still enough dance moves to go around. He’s made his way through some of the best independent German agencies before finding a home at Heimat in berlin.
Since then he’s done pretty decent work on almost everything: from cars to supermarkets, from soft drinks to banks, from online shops to adhesives, from google to the German post. Looks forward to the day he gets to do pharma.
He also vapes a lot, builds bikes and tattoos his own legs.
How Heimat managed to create hero figures out of everyday people for Hornbach, inspiring an entire range of consumers to go out and do stuff with their bare hands. Ricardo will talk about redefining the role of advertising heroes in social challenging times.
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PIAF 2017 is held under the auspices of Prague's mayor Adriana Krnáčová.