Tony Hardcastle Global Creative Director, MullenLowe London
(Great Britain)

Tony started his advertising career as a visualiser in a now long gone north of England agency.

He eventually found his way to London and berths at agencies Lintas, Still Price and Euro RSCG were followed by 2 years as joint creative director at Y&R Adelaide in Australia

He returned to England and started working at WCRS. Where as well as winning awards on BMW and Orange, he helped create the Campaign of the Year for 118-118. The only time the agency has landed the award.

The campaign also went on to pick up Gold awards at the British Television Awards and Creative Circle.

The work attracted the attention of agency of the year AMV BBDO and shortly after a move across town Tony began working as a creative director there. Whilst at the agency, the awards continued to mount up with Gold awards for the Economist, Wrigley’s, The BBC, and the RSPCA.

After 7 years at AMV a change was needed and Tony found a new home at the rather lovely MullenLowe as global creative director across a number of brands, managing to get Domestos onto the awards podium for the first time in quite a few years.

TOPIC: Never meet your heroes

Advertising will offer many things in a career. One of the things it offers is the chance to rub shoulders with some pretty cool people. Sportsmen, actors, musicians.
And if you get to a reasonably senior position in the industry you get to write some of these people into your ads.
That’s not always a good thing.


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