The company PIAF, a.s. organizes the festival every year in the spring. The first edition was held in 2010. Apart from the international creative competition, PIAF is also an international conference. It also publishes a global ranking of creatives.
The PIAF Awards
- They bring a new perspective on creativity. The multiplication of available means of communication and their diffusion have led to a new system of categories and ratings.
- A top class jury judges entries in all categories with the same intensity.
- The jury also includes representatives of clients, they enrich the judging with a pragmatic approach.
- The high standards for the judging preclude an awards inflation. Each year, approximately 50 awards are given out at PIAF
The PIAF conference
- An intensive 2-day event loaded with international know-how.
- In addition to lectures and workshops, it also offers an evening program for students and the PIAF Awards Ceremony.
- Visited by experts from both clients and advertising agencies (creatives, strategists, planners, art directors and other specialists from creative, media and BTL agencies), for whom creativity is a working tool
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