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From a problem to a brand’s restart

25.02.2016

UBS is the largest and most traditional bank on the Swiss market. It too was hit by the crisis of confidence in Swiss banking. Daniel Fischer, Marketing Director at UBS, will explain when is the right time to restart a brand, and what approach to choose.

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PIAF 2018 is held under the auspices of Prague's mayor - Adriana Krnáčová.