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BORUSSIA DORTMUND AND OLYMPIC WINNER AT THE CONFERENCE SPORT 2016

25.02.2016

The marketing conference Sport 2016 will take place on April 26th within the international marketing and advertising festival PIAF. It is intended for marketing experts and sports federations, clubs and sport venue managers, as well as for sponsors and specialized agencies.

Experts from Borussia Dortmund will speak about building a relationship with fans through social networks. The manager of the crowd-investment project at SK Rapid in Vienna will explain how the club managed to raise three million euros from its fans to build a new stadium. Global sponsorship agency Octagon will present methods of assessing the success of sponsorship projects. London colleagues from the agency Activative will demonstrate how to transform sponsorship projects into tangible business results.

"PIAF annually brings to Prague the most interesting topics from the world of marketing. This year we are focusing on sports. Czech sport still suffers from under-funding even if numerous brands are really supportive. We want to show that the way to bring more money in, doesn’t necessarily need to be only through grants and contributions from the state," says Marek Hlavica, Director of PIAF.

The conference will also present successful local approaches. Pavel Stara, Chief of Pardubice’s basketball club will speak about working with local businesses. A panel discussion, with among other speakers Olympic gold winning snowboarder Eva Samkova, will answer to the question: what are the sponsors willing to pay for, and what won’t they pay for. Representatives of major Czech TV channels will reveal their plans and opportunities at a time when the multi-screening phenomenon is on the rise. The role of sports in destination marketing will be tackled by representatives of CzechTourism and Czech towns with a tradition in sports. The whole conference will conclude with an afternoon gathering around a glass of wine.

Officials of sports clubs, associations and officials of state institutions are eligible for discounts at PIAF. Find dout more about PIAF and the conference Sport 2016 at www.piafawards.com/conference/sport/

For more information please contact: press@piafawards.com

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PIAF 2018 is held under the auspices of Prague's mayor - Adriana Krnáčová.